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How To Rank Google My Business Profile in 2025

Google My Business (GMB) is a vital tool for businesses aiming to boost their local visibility. While optimizing your GMB profile is crucial, building high-quality backlinks to your GMB listing can significantly enhance its authority, relevance, and ranking in local search results.

In this article, we’ll explore how to build backlinks effectively and strategically for your Google My Business listing.

Page Contents

Backlinks serve as endorsements from other websites, signaling to search engines that your business is credible and trustworthy. For local SEO, backlinks:

Increase Authority: Backlinks from authoritative sites strengthen your GMB listing’s credibility.

Enhance Visibility: Backlinks improve your chances of ranking higher in local search results and Google’s 3-Pack.

Drive Traffic: They can generate direct traffic to your website or GMB listing.

Boost Relevance: Links from local or niche-specific sites help Google understand your business’s context and location.

Follow these simple steps to improve your Google My Business(GMB) backlink profile:

1. Optimize Your Google My Business Profile

Before starting your backlink-building journey, ensure your GMB profile is fully optimized:

  • Accurate NAP (Name, Address, Phone Number): Ensure your business information is completed and updated.
  • Categories and Attributes: Select the most relevant categories and add attributes.
  • Business Description: Write a keyword-rich, engaging description.
  • Photos and Videos: Upload high-quality visuals to attract potential customers.
  • Posts: Regularly update GMB posts to keep your profile active.

2. Link Your Website to Google My Business

Linking your GMB listing to a well-optimized website is essential. If your business operates offline and you don't have a website, don't worry about this step—you can move to Step 3.

Your website should be SEO-friendly and well-optimized, with proper keyword research and informative blogs available for visitors.

3. Directory Submission

Submit your business to reputable local directories to build backlinks. Both paid and free directory submission sites are available.

Paid directory submission is the best and fastest way to get a backlink. However, do some research on the website from which you are going to buy backlinks, such as its Domain Rating (DR) and organic traffic.

Check Domain Rating of website.

Check Organic Traffic of website.

Free directory submissions are also good, but they take a long time to provide backlinks—sometimes 1 month, 4 months, or even up to a year. Free submissions won’t benefit you immediately, but they can be valuable in the long run.

4. Keyword Research

Proper keyword research is crucial for ranking a GMB profile. If the right keywords are not present in your profile, how will customers find your business?

For example, if you have a digital marketing agency in Mumbai, India, your keywords could be:

"Best Digital Marketing Agency in Mumbai"

"Digital Marketing Agency in India"

"Mumbai Top Digital Marketing Agency"

"SEO Services in Mumbai"

Ahrefs Keyword Generator is one of the most popular free tools that can help you find the most relevant keywords for your Google My Business profile.

5. Keyword Implementation

Keywords are ineffective if they are not placed in the right positions. How can you naturally integrate keywords into your GMB profile to improve its ranking?

Here are the key places where you should include keywords for better ranking:

  • Description
  • Services
  • Products
  • Updates
  • Reviews

You can check out the GMB profile of one of our clients to see how we place keywords in services and other areas: https://g.co/kgs/1KGVkc5

  • List Item
  • List Item

6. Backlinks for Google My Business Profile

A backlink is a term used in the field of digital marketing. It refers to when another website links to your website, post, or GMB link.

This method can boost your website's ranking by 50%, which is significant from an SEO perspective.

There are two ways of creating backlinks: Direct Backlinks and Outreach Backlinks.

With Direct Backlinks, you can simply publish posts or articles on other websites without their permission. Some direct platforms include Quora, Medium, Blogger, social bookmarking sites, and more.

With Outreach Backlinks, you need to contact the website owner or moderator to request the publication of your content on their website. Remember, when approaching other bloggers, ensure their website is in the same niche as yours.

7. Social Media

Create high-quality visuals, creative photos, and reels related to your business, and publish them regularly on social media platforms like Instagram, Facebook, YouTube, and more. Make sure to add your GMB profile link to all your social media profiles.

Positive reviews and a 5-star rating can organically boost your GMB profile. Ask your customers to leave a 5-star review on your GMB profile (but don’t force them—gently ask them once).

But what about negative reviews? Should I delete them immediately?

No, you don't have to delete negative reviews right away. Politely respond to them, addressing the issue they mentioned. Once the issue is resolved, you can ask them to update their review. if they don't then delete that negative review.

Make sure there are no unresolved negative reviews on your GMB profile, as they can damage your business's reputation.

Conclusion

SEO is not a game of one day or one month. It takes at least 3 to 5 months to show any noticeable results. Building backlinks for your Google My Business listing requires a mix of creativity, consistency, and strategic effort. Remember, quality trumps quantity when it comes to backlinks—focus on securing links from reputable, relevant sources to achieve long-term success.

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